You should now have excellent knowledge of how to do video marketing. You’ve created, or at least thought about, your video content marketing strategy and seen some examples of great video content.
Now is the time to talk about what’s included in one video with what we think are the 5 most important video marketing tips for increasing traffic and conversions.
1. Keep your story interesting
To begin with, your story must be compelling. Most people want to try something. If you take the same content as you already have in other locations on your site and add a few video clips, you probably won’t get the results you want.
Videos, especially branded videos, give you more freedom than most other marketing formats to showcase your values to your customers and prospects.
Take this video from GoPro, for example. Of all the consumer-generated content that GoPro could have used to promote typical adrenaline junk targeted marketing, they chose to invest money in post-production on this video:
Why? Because the people at GoPro have seen an opportunity to show another side of their values that they are not always seen in their standard marketing.
This video is compelling and inspiring. Show humanity at its best. These are wonderful sensations that people associate with your brand.
2. Reach the point in less than 10 seconds
Your award winning 3 minute video is worth nothing if you do not attract people within the first 5-10 seconds.
Yes. Your typical Internet user has a very short attention span. In fact, about 1/5 viewers will move on to other things within 10 seconds of starting your video.
Make sure your video answers the question “Why should I watch it?” within the first 10 seconds.
In Reebok’s “25,915 Days” campaign, they grab attention in the first 10 seconds by showing the woman from the opening sequence when she’s younger along with a creative number setting that goes hand in hand with their theme .
3. Include a call to action
Most of your marketing content should have a call to action, and video is no different.
Many marketers tend to insert their call to action at the end of their videos when the video usually fades to black. This is an excellent place for a call to action in video content, but don’t just throw a tag at the end of a great video and call it a day.
Many marketers have had great success by including another call to action somewhere in the flesh of their video when the viewer engages with their content.
However, be wary of mid-roll CTAs. You do not want to interrupt the video stream and annoy the viewer. If you are planning to do a mid-role CTA, make sure it fits naturally or does not completely derail your message.
If you’re not sure how to create a good CTA, check out our post on how to create the perfect call to action.
4. Optimize your content
Take the time to SEO your video marketing. To this end, one of the best things you can do before uploading your video to sharing websites is to host the video on your domain.
When you think about search engine optimization for your videos (remember, YouTube is the second largest search engine on the internet), your video descriptions are a great place to start.
There are two purposes to including carefully considered descriptions:
- It makes your video content accessible to those who rely on screen readers or are deaf
- It allows Google search spiders to understand what your video content contains
You can also use video website maps or mRSS feeds to make sure you get the most out of your video content marketing.
For some great SEO tips that will help you get your videos on, check out our pretty SEO guide.
5. Share your video anywhere (this makes sense for your viewers)
Remember a few minutes ago when we talked about ideal clients and all? Great. So you should know where your customers are using the video content.
Post your videos in those places. Simple, right?
That’s all! With these 5 simple video marketing tips, you’re basically a video marketing expert, so we can’t wait to see what great things come to your mind. If you are looking for some content ideas to use for videos, check out this post with over 100 blog ideas that can be easily written as video content.
Check out our list of video creation tools to get started creating your first video.
Totally new to this crazy little thing called content marketing? Get started on the right foot with our beginner’s guide to content marketing.
Hey! If you’re not using OptinMonster yet, you’re missing out on some really cool stuff. Join us today!