How to Get Started With Email Marketing: The Things You Need To Know

How to Get Started With Email Marketing: The Things You Need To Know

Thinking about how to get started with email marketing? Email marketing consists of several important aspects, but it doesn’t mean it has to be very tricky. When it comes to email marketing, there are many ways you can get started without the need of having in-depth knowledge.

Building an email list:

The first thing you want to do is figure out what your business is all about and what you want to achieve. Once you have these two things figured out, you can focus on getting an email list together from wherever you have obtained them.

You don’t even need email addresses, although having them will certainly help. You can get them without having to resort to giving out personal information, and this is a great way to build your business so fast.

However, if you do want to collect email addresses, then you can always set up autoresponders. Autoresponders will allow you to send automated emails to those email addresses that have requested them.

The only information you will need is the address, something to identify the message and the “addresses” box. Everything else will be taken care of by autoresponders. You can set up a week(s) worth of follow-up emails, or a months worth of emails.

When it comes to getting started with email marketing, you will need to work with a company that has a lot of experience working with internet business owners and email marketers. There are numerous companies out there that can provide you with all of the services you need, but you need to have a grasp of what you want your business to achieve.

Email Marketing Services:

You also need to be sure that you are getting the right services for your money. You need an email service provider that is capable of handling the sheer amount of email your marketing campaign will be sending out and you also need a reliable service that is reliable. If either of these are lacking, then you will have more problems than you bargained for, and you will be looking at additional costs to get the services you need.

This kind of marketing has been used by the world over by Fortune 500 companies, media companies and independent artists like musicians and film producers.

As an example, we will discuss about two popular email marketing software and  that have been proved to produce great results.


AWeber delivers the benefits of a custom-designed email service plus the reliability and performance that businesses need in a web-based solution. It delivers email from your ISP and your contacts, so you can focus on your clients.

AWeber is the best option for independent musicians, film makers and other small business entrepreneurs who do not want to spend time designing their own email marketing campaigns.


The easiest-to-use email marketing system for small businesses and professionals. GetResponse has been used by entrepreneurs to manage their email campaigns at every stage of the sales cycle from idea generation to retention.

Aweber helps independent musicians and film makers to build their list of prospective fans and contacts with less effort, and lets entrepreneurs keep in touch with their contacts without making a big commitment to email marketing systems – Aweber makes it easy to get their contacts and fans onto your marketing list.

The key to successful email marketing campaigns is to keep your list as complete as possible.

If your list is not up to date, then you will struggle to make money from your campaign.

The other problem with using a custom-designed email service, is that they are extremely expensive – and are therefore only recommended for customers that have a high conversion rate from opt-ins, and very large lists.

You may find it useful to consider using the other services described in this article; for example, if you have a large list and a large list base that you would prefer you kept up to date, then you could consider a web-based email marketing system.

There are many, many systems out there, but the two that are most likely to suit your requirements are

* GetResponse (or)
* Aweber

Each of these services will cost you $20 – $40 an month, but they have proven themselves over time to be reliable options that deliver excellent results.

It is important to consider the pros (high conversions, reliability over time) and the Cons (higher prices) of each. You would be silly to take a punt on a service that you might regret in the future.

You will need to be careful of the rules about email service providers, and ensure that your list is compliant (up-to-date). This is important, as you don’t want to annoy customers by sending them emails that are no longer accepted or are not in the proper format. Again, it is important to think about the future of a large list and if your list base is large enough to be taking on customers that don’t appreciate email marketing.

The number of subscribers on a single list would also need to be considered. If you are only sending messages to a small number of people on a long-term basis, then the messages will get deleted or seen as spam. This is particularly true of list-management services like GetResponse, where your messages can easily end up in your subscribers’ “junk mail” folder.

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