The goal of SEO is to produce qualified website traffic, where traffic is qualified by the search engines to indicate importance and relevance. In other words the traffic generated and sent will be the traffic that is most likely to result in sale. The traffic is the initial traffic to your website, which is why your goal should be to generate high quality qualified traffic, if you want to sell the product (wisdom).
If your website is not found by the engines or you can’t find your own site then you have made a serious error in judgment. The fact is the search engines are always looking for people who are looking for what their site is about. To get your site found in the engines the first thing you need to do is market the site.
Keyword Research Process:
You will need to find the terms and phrases that can generate qualified traffic to your website. The process of finding terms and phrases is called Keyword Research. Keyword Research should be an open ended process, where you are not only looking for specific keywords, but general terms and phrases.
Some people use the process of researching for a phrase for weeks until they come up with a good list of terms and phrases. However this is a slow process that usually produces a long list of terms and phrases. The best way to find the right keywords and phrases is to be flexible and allow the process to take you.
The process of keyword research does not mean you will invent terms and phrases randomly. You need to know exactly what people are looking for with terms and phrases so you can provide a good listing for the search engines. The best way to find the right keywords and phrases is to be as specific as possible.
If your business is a restaurant that is located at the top of a large complex next to a mall then you need to use words like “mall”, “ATM” & “high street”.
This simple example shows that the search engines can identify what your site is about, regardless of the wording used.
It is important to note that even if the terms and phrases you come up with are too broad you still have a chance to get ranked as many websites are listed on the broad terms and phrases. These terms and phrases provide a little more targeted traffic and a good listing in the search engines.
If your search terms and phrases are very specific then the chances of being listed are much less, especially with the broad terms and phrases that have too much competition.
Keyword Research Tools:
If you want to know about best SEO tools that help with technical seo, keyword research, rank tracking, content optimization, backlink analysis and link building like All in One SEO Pack, Bing web master tools etc. then you need to understand the following aspects.
What is All in One SEO Pack?
Its a set of SEO tools developed by a webmaster for webmasters. All in One provides SEO tools and techniques which are very easy to use and very easy to implement. All in One contains:
1. Theme Analyzer
2. Keyword Density Analyzer
3. Backlink Analyzer
4. SEO Checker
5. SEO Checker+
Theme analyzer analyses your theme and makes suggestions what to do about it. It helps you to determine if your theme is bad and how to proceed after determining that. It also gives you detailed information about your theme from the data center in Google, Yahoo, AltaVista, MSN and Open Directory.
Keyword density analyzer helps you to measure keywords density of your title, description and header tags. This gives you an opportunity to fine tune your keyword density before submit your page or post on your web page. It will also suggest ways to improve your keyword density.
This tool gives you an opportunity to find out how you can improve your keyword density for a particular theme and page. If Keyword density is not on the appropriate place, you will get feedback on how to change this. If you want to optimize for a specific keyword or a wide keyword, Keyword density analyzer provides a wide range of keywords you can choose from.
This also helps you to determine how many times you should repeat your keyword in your text. The program does this by analyzing your content from various directories.
Backlink analyzer analyzes your backlinks and gives you suggestions for how to improve it. This tool gives you an opportunity to fine tune your backlinks. Backlink analyzer gives you an opportunity to find out how you can improve your backlinks for a particular theme and page.
SEO Checker will check your on page and off page factors and suggest ways to improve it. SEO Checker+ helps you to find out how you can improve your off page factors. It not only analyzes how well you optimized yourself, it also gives you a range of keywords you can choose from.
If you want to optimize for a specific keyword or a wide keyword, SEO Checker provides a wide range of keywords you can choose from. SEO Checker+ helps you to find out how you can improve your seo ranking and on page factors.
In addition, it not just that Keyword analyzer, you can also get Keyword density analyzer, Backlink analyzer, Traffic source analyzer, and Page Rank analyzer. These tools are really really useful, and will give you a wide range of keywords which will help you to optimize your site.
I think that Keyword Density analyzer is the right choice in this kind of circumstances. It helps you to find good keywords while optimizing you site. This tool enables you to detect bad keywords also. It analyzes words or phrases from your source. If you want to detect bad phrases, it will alert you and offer suggestions for improving them.