There are many world-class bloggers out there. We interviewed a few to gather 5 tips that will help take your blog content to the next level this year.
Open your Instagram app and have to say: there are a lot of bloggers out there. Influencers who share content on a myriad of topics, from paleo diets to patio furniture, seem to occupy every inch of real estate on the Internet, sharing travel tips and gardening directions. With glossy pictures and witty copy, they seem to get it. They are real bloggers, right?
Is there also room for potential bloggers like you and me?
Short answer? Yup!
According to WordPress, nearly 409 million people view more than 20 billion pages every month. There are many opportunities. If you’re looking to break into the blogosphere (or increase the success of your already established blog), you might think you need a lot of luck to make it happen. But there is no need to buy lottery tickets or make wishes on shooting stars. You just need some expert advice.
Fortunately, we have plenty of it.
We’ve done the legwork for you, talking to a web blogging elite and gathering their top tips. Consider these 5 all-encompassing handbook for blogging success, full of guidance from a handful of virtual mentors. These expert bloggers will educate you on the keys to blogging success: how to get the ball rolling, create quality content, and stay committed, even in an evolving blogging environment.
1. The time has come
Before you even think about following a blog – intended to make money blogging or just as a hobby – you need to be real with yourself. Know your skills, both in terms of time and availability.
“Blogging success takes time, dedication, and a little bit of strategic planning,” said Brittany Watson Jepsen of the powerful DIY craft blog, The House That Lars Built. “I wouldn’t mind doing it if you don’t have enough time to dedicate to it.”
According to a survey of over a thousand bloggers, creating a typical blog post takes nearly four hours. The same study reveals that a large number of bloggers write outside of normal “business hours”, even at weekends and at night. Bloggers are always active; blogging is their way of life and it takes quality time to produce success.
And writing blog posts is just getting started; as well as creating content, bloggers need to optimize for search engines, spend time on social media, market their content, network and interact with readers.
For design guru Emily Henderson, running a blog is not even a feat to forget.
“I had to make it a top priority or it wouldn’t have been done,” said the full-time blogger. “Now I have staff who help keep it running on a daily basis and we fill it with original content every day.”
Not being fully engaged is what separates amateur bloggers from professionals.
“I think the main mistake I see in new bloggers is not to commit fully to what they do,” said Jill Nystul, industry expert and creator of One Good Thing Jillee’s phenomenology blog. “You can’t do anything halfway in the blogging industry and I expect to be successful. I see a lot of people starting blogs, posting a few things over a few months and then wondering why not get traffic, publish schedule and show your readers that you are committed to consistently delivering great content.
2. Invest in good equipment
When you decide to start a blog, use all the tools at your disposal to get the ball rolling. But when you are financially capable, your blog will benefit from having access to some professional tools.
“The look of my blog definitely improved when I invested in a real camera rather than my phone, which I totally did in the early days of my blog,” says Nystul. “And you don’t have to spend a fortune. We still use Canon Rebel and it works great.”
Some other popular blogging tools: WordPress software, Adobe Suite, web hosting package, email marketing software, and useful plugins. The more professional and composed your blog, the more trust you will gain from readers.
3. Your mission (if you choose to write it)
You have a burning passion for blogging, right? First, breathe.
It is essential that you understand a few things first, such as what your blog is about and what you want to do with it. Having a fun blog is a good goal, but let’s go deeper.
Have you ever heard of a mission statement? It is commonly used by companies to identify values, goals and purposes, usually in a few easy-to-remember sentences. And it’s critical to the success of your blog.
“I wish I had found my mission sooner,” Jepsen said. “But I started it at a time when bloggers weren’t making money and I didn’t know it was a trajectory I could take, so I didn’t write it accordingly. If you want to make money, you will write differently than someone. Who does it for fun only. Create a bespoke mission statement to know what your content should be and who your audience is. ”
Let’s look at some examples of mission statements:
- Amazon: “Our vision is to be the most customer-centric company in the world; to build a place where people can come to find and discover anything they might want to buy online.
- IKEA: “Our vision is to create a better daily life for many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at such low prices that as many people as possible can afford them. “
- Nike: “Bring inspiration and innovation to every athlete * in the world.”
Can you see how these concise statements guide the way all businesses operate, leading big decisions for even the smallest? It works the same as your blog.
Let’s take content creation for example.
“Before we write a single post, we ask ourselves, ‘Does this help our readers win or save money?'” Said Kathleen Garvin, editor and marketing strategist for The Penny Hoarder financial blog . ”This is the key for us. We’re content creators, but we only want to publish a story if we think it’s really useful or interesting to our readers. ”
4. Get started
Gaining world-class blogging status can seem like a lengthy endeavor. But every successful blogger started somewhere.
“Production, production, production,” Henderson said. “Leave your perfectionism at the door and put your work out there. Get feedback, repair, move on. Without creating and publishing your product or service, no one will find and employ you. Get started. ”
Start with exercises to encourage you to write every day. This will help you get into the habit that will make blogging easier.
For content ideas, try a brainstorming worksheet to gather your thoughts (you can do this on a device as well).
“Write as often as possible,” says Erin Loechner, a design and lifestyle blogger at Design for Mankind. “This does not mean publishing as often as possible. Get used to it, work on your craft. Find your voice. It takes great practice and great patience. Do it anyway. Sit on the chair and write. Edit later. Post later. For now, write. ”
5. Get what you are looking for
If you’ve been around, you know that blogging contains two very essential C’s: content and consistency. These skills can be the most crucial keys to success. We have already discussed the importance of creation. Now, let’s talk about consistency.
It has been proven that marketers who prioritize blogging efforts are 13 times more likely to see a positive ROI. This is a big deal. Consistency is an essential part of these efforts.
“A common mistake that early bloggers make is not to post on a consistent schedule,” Garvin said. “Yes, it can be difficult, especially in the beginning when you may not have many readers, but it is important to SEO and to build community. Producing quality and consistent content has been crucial to our growth .As they say, if content is king, consistency is queen! ”
Brittany Watson Jepsen found the key to consistency for success when she started her blog.
“I think one of the best things you can do as a blogger is to keep your content consistent and consistent,” Jepsen says. “Even when I started nine years ago, I was working on my blog every day. That consistency prompted people to come back because they didn’t have to wonder if it was included. Wax! The best thing to do is focus on the main message I was trying to get across. It took me a while to find the main thing I wanted to focus on, but once I did, that’s when the traffic started to increase. Once I focused on crafts and DIY, I became famous for it and people started to see me as a trusted voice. ”
If you want to be the authority, reference point on a particular topic, your readers need to trust that your blog will have the content they need. Your quality content, posted regularly, will attract a following. The two C’s are in fact indivisible.
“There are many more in-depth keys to blogging success like photography, SEO, social media tips and tricks, etc., but the main thing I always tell bloggers is that content is king,” Nystul said. “This can mean different things depending on the topic of your blog, but readers will always respond to quality content. My team uses CoSchedule for our editorial calendar and we love it. It helps keep us extremely organized and on the same page even when we are all working remotely. One or two other things we love are Slack for messaging and Wunderlist for to-do lists.
There are a number of useful tools available online for job planning and scheduling.
“An important key is to have a plan for what you want to publish rather than sit back and write every time,” said Syed Balkhi, founder of WPBeginner’s technical support site. “Tools like Asana or the WordPress Edit Flow plugin are great for pre-planning blog postings.”