You’ll need to think about that constant desire to show the best results when you are optimizing your site for SEO (Searching Engine Optimization). Why? The answer is simple: poor-quality sites are less likely to rank. And Googles getting better at determining site quality. Ever heard the phrase formatting content for the web? To stand any chance at increasing your organic rankings, we need to take that a step further and optimize content for readability. This is a complex and time-consuming topic. We will cover some basic methods of formatting content to make it readable by humans and search engines.
1. Format your keywords correctly:
You don’t have to format keywords all over the place. Some keywords are better than others to use for your title, meta tags, and body text. You should only use a select few keywords for each. These selected few should be the ones that are used most often in your articles and in the surrounding text. You can use different keywords for each topic within each of your pages.
If your website or page is about “how to tie your shoes”, then the keyword “tie” should appear in the title or page title, and within the body text on that page, once or twice. But you should be careful of overusing keywords.
2. Format your images appropriately:
Use only the most appropriate and high quality JPEG and PNG images. You should avoid using GIFs and other images which are not used for the intended purpose. Rename the images with your keywords appropriately. Place your keyword in alt, title and description options of the image you used within your content.
3. Format your headings and subheadings appropriately:
Use the H1 tag in your headings and subheadings and make sure that the content is relevant to that heading. You can mainly use H2, H3 etc., relevant to the content and heading on each page, within the content try use H2, H3 tags as your post title would always be a H1 tag.
4. Formatting your content to be SEO-friendly:
1. Keyword-rich content:
Always remember that when you are writing your content that it should be rich with your keywords. This is good for your keywords as well as SEO!
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, how to conduct on-page SEO analysis to identify opportunities to improve a websites search optimization.
Search engines use spiders or crawlers, as they call them, to go through websites and find information in your website that matches the search phrase entered by a user in the search field on the results page.
One of the methods the search engines use is determining a websites authority. This is an indication of how relevant a website is and how valuable its content is. If a site is considered relevant and highly relevant, it will be viewed as a page with more authority, and a site may be shown at the top of search results. However, the search engines will compare the sites seo ranking, and if they are very similar, the sites ranking will be lower.
2. Use keywords:
If the content of your page is relevant and written with keywords, you can use them more often as anchor texts (the texts with the keywords). This makes the page more relevant to that keyword, and hence will help SEO in more ways than one.
The search engines will visit each website to gather information from the website each time a search is performed using the search term that matches the content of your website, and to update their database of information with the information they gathered from each website.
When searching, the search engines follow links from page to page until they’ve reached the end of the search results. If there are still more results to show, the crawler will continue its search through all the pages until its found the information its looking for. The search engines use certain methods to determine each websites ranking for the search term. The algorithms may also consider how many websites link to one another, or how many websites link to your website within the same website. However it works, this method will result in a certain websites ranking for your search query.
Make sure that you use links to other pages and website on your site that are relevant to that page. Make sure that the links are typed in properly and also that they lead to the relevant pages. These links are the best way to generate interest in a page and also are helpful to SEO.
The results pages also consider how many incoming links your site receives, how many websites link to your site, how many sites link within the same website, and how many pages of content are linked within your website.
A high authority website is considered more important by the search engines, and will be listed higher than a site with a low authority. The more authority you have within your own website, the higher you will rank for the search term.
An important aspect of a web page is how many links it has to other websites. It can be a simple as a single link in a navigation menu that points to your home page. Or it may be an entire link that links to your index page, then up the website. The results pages consider how many pages are linked to one another.
This is just a very quick look at the search engine algorithms. If you would like to learn more about link building, please feel free to contact me.