Creators can enhance a brand’s video marketing plan

Creators can enhance a brand’s video marketing plan

The digital creator movement is at its peak as marketers discover the benefits of partnering with experts who really know how to connect with the fast-growing audience for social media video. Digital creators today are not just content makers, they are developing integrated, authentic and timely brand stories that resonate with audiences.

So who are these digital creators? They are videographers and, for Twitter, they are often Gen Z celebrities with cross-cultural influences. They create video content on a wide variety of topics that people look for on Twitter, including beauty, cooking, politics, technology, and even astrology. Digital Creator Videos lock people into their timelines as they spend more time watching, sharing and talking about videos, producing a 26% increase in Creative Culture conversations on Twitter.

Digital creators are marketers themselves, with the ability to find innovative ways to connect their audience with unfiltered authenticity. Their strength is speed and wit. In fact, their ability to fuel and fuel trends is what keeps their video content engaging for their fans and valuable to brands. They often make us laugh, lift us up and entertain us with sketches, how-tos, hot takes, reviews, responses and comments. And it’s not just Gen Z people reaching out to Gen Z audiences. All demographics are watching, resulting in a 17% increase in video views on Twitter.

Collaborating with creative people allows you to share your brand message in an authentic and engaging way. On Twitter, brands can align with digital creators through our Amplify advertising product, allowing them to run short contextual ads in front of premium creative content from a diverse range of creative talent who regularly produce premium brand-safe videos.

If it happens in the world, people watch it on Twitter. And people are watching and following digital creators. Brands can partner with industry-leading digital creators to power their marketing campaigns, just as we did on @TwitterMktg. Your brand can impress and reach your audience where it all happens by participating in today’s digital creators.



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