When the pandemic began, many email marketers faced challenges, for obvious reasons. With so many people abandoning all essential needs shopping, many brands have had a hard time marketing their non-essential products. Various surveys show that many email sellers have...
What is Email Marketing? Simply put, email marketing is the act of broadcasting a business message, usually to a targeted group of individuals, via email. In its broadest sense, any email sent by a company to its current or...
In today's world of seemingly endless analytics streams, it's hard to know exactly what email marketing metrics you should measure. Unfortunately it is also increasingly difficult to know how much weight you should put on each set of metrics....